port·fo·li·o
As part of a one-week design sprint, I was tasked with building a visual identity for four diverse brands. This included crafting the brand’s typography, color palette, logo, iconography, marketing assets, and vision statement. The final outcome was composed into a cohesive grid layout, showcasing how each element works together to express a unified brand identity.
Client:
Academic Coursework
My Role:
Visual Designer
Year:
2024
Tools Used:
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
What Challenges Shaped the Outcome?
My main challenge was composing all the design assets into a single, unified grid layout. This pushed me to think modularly while maintaining visual hierarchy and rhythm, ensuring that each component communicated effectively on its own while contributing to a larger narrative. I also deepened my understanding of how individual branding elements work together to tell a consistent, compelling story especially when viewed through a system-wide lens.
